Pricing Strategy vs. Pricing Transparency in Healthcare

by Frank Tiedemann on June 24, 2014

The issue of pricing transparency in healthcare is finally getting it’s due attention. Here Arthur Sturm and I discuss the differences between pricing strategy and pricing transparency in healthcare:


Price transparency is a hot topic thanks to Obamacare

by Frank Tiedemann on April 28, 2014

There’s no denying that consumers are increasingly interested in knowing the cost of hospital care before it is rendered. Art Sturm and I will catch you up on the issues involved and how the 50 states have addressed them in our YouTube video:

The topic of pricing is finally getting the attention it has always deserved in healthcare.


Is marketing a dirty word or the linchpin of healthcare reform?

August 14, 2013

Judging by content analysis of recent publications, online group discussions, and government pronouncements marketing is close to a dirty word in the realm of healthcare reform. Oh, I don’t mean one of George Carlin’s seven dirty words. Rather it’s apparent that marketing is a non-existent term in the reform vocabulary. All the emphasis has been [...]

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One physician, one ACO

June 13, 2013

I find it surprising how few providers understand the CMS rule that physicians may join only one ACO. This applies to specialists as well as primary care physicians, no exceptions. The implications for hospitals are fascinating and potentially devastating. That’s because the Medicare shared savings program is only available to hospitals and physicians who are [...]

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Understand who will buy health insurance on the new exchanges

April 15, 2013

The Center for Medicare Services (CMS) has just released their own study of the population expected to buy health insurance on the new exchanges beginning October 1, 2013. Surprisingly the expected 48 million people can be segmented into just six groups. The three largest of those groups comprise 92% of the total. 48% of total [...]

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Risky contracts for covered lives

March 18, 2013

Recently the State of Illinois announced that 16 companies will offer 165 health plans for individuals and small companies on their new health insurance exchange. Imagine the choices and the confusion facing individuals and small companies during open enrollment. Of course hospitals face their own confusion in deciding what pricing strategy to offer these health [...]

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My PlayBook Now an Amazon Kindle Book!

March 30, 2012

We are celebrating the publication today of PlayBook For The Accountable Care Strategist on Amazon Kindle Books! The PlayBook boils thousands of pages of federal healthcare reform law and regulation down to a quick sixty-minute read for hospital board members, physician leaders, and CEOs. It will quickly orient healthcare leaders to key strategic issues of [...]

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Regional ACO networks for self-insured employers

March 5, 2012

If you are ready to embrace Medicare ACO implementation, have you also considered organizing to serve the self-insured employer market? Self-insured employers represent a 3rd of private companies and organizations who provide two thirds of employees with private health insurance. The opportunity is to help those employers maintain healthcare benefits for their employees at affordable [...]

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Advanced marketing issues for ACOs

February 26, 2012

Have your Medicare patients been assigned to a friendly ACO? Have your physicians joined a friendly ACO? Are your physicians encouraging their Medicare patients to authorize personal healthcare information to be reported to CMS? Is the news media helping your organization to explain the accountable care process? These and many other questions should be answered [...]

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Launching your ACO feels a lot like launching a rocket

February 26, 2012

You may find it useful to think about 3 rocketing concepts as you are planning your ACO launch. They are: trajectory, velocity, and target. Trajectory can be thought of as the angle of ascent. In the realm of accountable care organizations is possible to describe a mental trajectory from the organizations current state to the [...]

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